Green never looked so good

(Reposted from Metro)

Yegwood throwing a launch party Dec. 17 at DaCapo Cafe for their new line of environmentally-friendly sunglasses

 

 

 

 

 

 

 

 

When Edmonton entrepreneur Joey Hundert started his latest venture, he knew Yegwood (eco-friendly Wayfarer style shades) was a great idea, but he also knew he needed more than an event to spread the word. 


“The frames are all-natural woods, typically cut from one solid block of wood. We choose wood because it tells such a great story, whether it’s a recycled century-old abandoned bar, old maritime ships, or beetle-kill from B.C. This is visible in the constant grain patterns on our glasses, where the rings and sometimes even knots can be distinguished,” Hundert explains. 

While the concept is cool, it’s a mouthful to sell. So Hundert and his team got creative.

Relying on the old adage of a picture being worth a thousand words, the team decided to blend an event with a photo contest in order to test the market.

“We sponsored Sustainival, the eco-friendly carnival that took place at the Fringe Festival and that was our first public outing,” says Hundert. “People truly freaked out over our stuff. We held a photo contest at the Fringe and it sparked a huge wave of viral interest in our online story and story.”

In fact, over 30,000 people viewed the contest website during the 10 day festival.

The contest winner garnered over 500 votes alone.

That was enough evidence to get Hundert to organize a stand-alone event for the new line on Dec. 17 at DaCapo Cafe (8739 109 St.).

“We’re throwing a launch party to celebrate the new line of Yegwood sunglasses.”

In addition to being entertained by one of Edmonton’s most legendary DJ’s (Remo de Janeiro), Yegwood is hosting another photo contest where contestants sport one of the new pairs of shades, style it up, and get their photo snapped in a photo booth by a local pro.

The pics are then uploaded to Facebook and yegwood.com where people will vote for their favourite glam shot.

The winner walks away with a custom pair of wood frames worth over $400 and some cool art from Latitude 53. For more information, visit yegwood.com

Yegwood launch party is Dec. 17 at DaCapo Cafe

City Council has adopted The Way We Green! YAY!

Thewaywegreen
---This is a repost from July 20th 2011, Kevin summed it all up so well we had to get him up on our blog----

Hello everyone,

City Council has adopted The Way We Green as their strategic longterm plan for the municipality.  Earlier in the morning council voted on whether to allow the public to speak today, and they needed a unanimous vote to approve that.  There were two votes against and so there were no speakers called on outside city administration during the discussion today.  Even so, with 55 business owners and professionals on file in support of The Way We Green [including EcoAmmo], I'm clear that we made a difference in empowering those councillors who were working to get the vote passed.  It also further empowered the administration in their efforts to negotiate with industry representatives expressing concerns.

Going into the 1:30 session, it seemed the council was likely split 6-6 on whether they would vote to approve.  Don Iveson did a masterful job framing the conversation, clarifying what was and wasn't on the table.  In addition, city administrators demonstrated real leadership in presenting their case and request for approval.  Several councillors were very generous in their support of the plan and of the work done by city officials, and pushed for faster adoption, more aggressive goals, and increased action:  Linda Sloan, Karen Leibovici, Ben Henderson, Don Iveson, Kim Krushell, and Amarjeet Sohi.

Thanks to everyone for responding and pledging your support for an important move toward a green future.  Having business come out in support of future-based thinking, strong goals for the environment, and a demonstration that the environment and the economy are parts of the same thing are and will continue to be vitally important.  [Email Kevin to be added to his] distribution list to provide future opportunities to participate for anyone who would like access to future consultation efforts from the City of Edmonton.

Congratulations to everyone on a big win.  Please check your Councillors vote and provide them with feedback. [you can find out who your councillor is here]

Have a great night everyone!

EcoAmmo At The SBS May 11, 12 & 13

sbs2010

We are excited to be a pert of this years Sustainable Building Symposium (SBS)!

Both Brandy and Stephani will be presenting on" Solving the Mysteries of Product Specs on LEED Projects" and introducing our team as providers of the LEED Canada for Homes program in Edmonton.

For more information on the SBS and to register, visit www.cagbc.org

THE CLEAN ENERGY REVOLUTION... will sorta be televised...

From the ABCtech Newsletter

**Next Monday, May 3rd at sites across Alberta, Westlink in partnership with ABCtech has arranged for an exclusive broadcast of MIT Enterprises's "The Clean Energy Revolution" concluding with a networking dialogue on the implications.

Streamed live from Boston via MIT Enterprises, this Broadcast will feature 4 panelists debating "What actions are needed to cause a paradigm shift and initiate a 'clean energy revolution'?" Monday, May 3rd at 2:15-4:30pm MST (broadcast starts at 2:30pm.) For more visit: http://enterpriseforum.mit.edu/network/broadcasts/201005/index.html

Lethbridge College. Canbra Room, 3000 College Drive South. Contact: Lorne MacGregor lorne.macgregor@lethbridgecollege.ab.ca This e-mail address is being protected from spambots. You need JavaScript enabled to view itRed

Calgary Technologies Inc.  Alastair Ross Technology Centre, Boardrooms 2 & 3, 3553 - 31 Street NW. Contact: Ivan Sierralta isierralta@calgarytechnologies.com

Red Deer - Red Deer College.  Room 2905. Contact: Derek Gratz Derek.Gratz@rdc.ab.ca

Edmonton - NAIT. Room Y240, Spartan Centre for Instrumentation Technology, Princess Elizabeth Ave & 103rd St www.nait.ca/32707.htm  Contact: Perry Kinkaide pkinkaide@shaw.ca

Grande Prairie Regional College. Room F309, Library, 10726- 106 Ave. Contact:  Paula McGregor pmcgregor@gprc.ab.ca

Other. Please visit www.ICCAN.ca if you are interested in having a site set-up near you for this or future broadcasts.

NOTICE. An Alberta Clean-tech Industry Convention is planned for Saturday September 18th at the Capri Convention Centre in Red Deer.  The Convention will feature formation of an industry alliance and voting on resolutions posted in the Proceedings of the Edmonton March 1st and Calgary March 3rd Symposia at  www.ABCtech.ca

EVENT: Green Drinks Edmonton, April 29

Green Drinks Edmonton (click here to join their Facebook group)

A lively and informal shindig for folks working in the environmental field!!
 
When: Thursday, April 29, 7:00 pm to 11:00 pm
Where: The Kasbar (basement of Yianni's restaurant), 10444 82 Ave
What: A lively mixture of people from NGOs, academia, government and business. Come along and you'll be made welcome.
 
Young Environmental Professionals have been hosting Green Drinks it for the past couple of years and now they are partnering with E-SAGE and other local groups to make it even bigger and more exciting.

Just come on down for a drink or two and they will take care of the rest. It's a great way of catching up with people you know and also for making new contacts. Everyone invites someone else along, so there’s always a different crowd, making Green Drinks an organic, self-organizing network.

These events are very simple and unstructured, but many people have found employment, made friends, developed new ideas, done deals and had moments of serendipity.

 
Saving the World one sip at a time.